We build brands that perform.
An independent agency holding brand thinking and performance discipline in the same room. Dubai roots since 2010, working across the Gulf.
See the work ↓
Brands we have worked with across the Gulf, 2010 to today
Most agencies treat brand and performance as separate disciplines.
The brand team thinks in years. The performance team thinks in weeks. Neither talks to the other properly, and the client pays for the gap.
We built Tonic to close that gap. One room, one team, one standard: work that builds the brand and moves the number, at the same time.
The proof.
Julphar
Full brand system, rolled out across 40+ markets.
40+ markets · one systemROX
Launching a premium EREV in Qatar across five paid platforms.
4,400+ enquiries · Qatar launchBAIC
An always-on WhatsApp lead engine for a nine-model lineup.
5,600+ enquiries · 1.9M+ reachedGAC Commercial
Launching the Smilodon pickup from zero followers up.
730K+ reached · 5,200+ followersHYPTEC
A new electric badge, introduced to a market that knows luxury.
580K+ reached · 330K+ video viewsCafe 15
A modern heritage coffee brand, from identity to the phone wallet.
Identity to wallet passMORE
One number at the till, one balance across a whole retail group.
One balance, every brandIl Caffè di Roma
An Italian coffee house, translated across five markets.
Five markets, two scriptsFortnum & Mason
Tennis at the Palace, full event branding and production.
Arch to last printed cardBurgerFuel
In-store collateral production across the Middle East.
Menu board to burger sleeveFaraj Bin Hamoodah
A calligraphic identity carved for an Abu Dhabi holding group.
One signature, whole groupThe Maisons
Store launches, 400-guest shows and head-office media planning for twenty-four maisons.
24 maisons · 4 marketsTwo practices, one room.
We put brand and performance in the same room. Neither has left since.
Tonic's roots go back to Dubai in 2010, on a simple conviction: the Gulf needed an independent agency that could hold brand thinking and performance discipline in the same room. The work has run across the region ever since, in Arabic and English, from Ras Al Khaimah to Jeddah to Doha.
Senior teams, assembled around the brief. Brand, media, production and analytics under one standard, run by people who have shipped the work before. No briefing chains, and no juniors finishing the job.